Who We Are


Simplicity is the Ultimate Sophistication


Unlike consulting firms or marketing agencies, we don’t use trendy buzzwords, complex models, or one-size-fits-all approaches when dealing with our clients. We utilize a collaborative and visual approach to help our clients create and retain customers by identifying what their customers value and experience.

We believe that well done is always better than well said. Our practical experience in working in a variety of product and service related industries, combined with our professional business and design expertise, enables us to execute meaningful transformations that use the design process to improve our clients’ organizations.

The Team


Sean Shepherd

CEO

Sean is a certified service designer and experience designer that specializes in helping organizations turn transactions into relationships, referrals, and retained customers.

He is a a Certified Usability Expert (CUA), Information Architect (IA), and Customer Experience Professional (CCXP), who uses design thinking, service design, and customer experience design methods to help his clients design and implement consistently exceptional experiences – based on profound customer understanding, effective visual design, and key interactions – to make the difference between a loyal, repeat customer, and one who gives up and moves on to the competition.
Sean's skill set includes service design, customer experience design, user experience design, data visualization, visual design, interaction design, strategic planning, communications design, and wayfinding systems design.

Always committed to furthering my education, Sean is continuing his studies with an MSc in Information Design and Strategy at Northwestern University where he is writing his thesis on experience design and design thinking.

Member Associations

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What Makes Us Different

Tap into the creative potential of your team, using the most powerful visual tools to solve the right problem with the best solutions that motivate change and last.
 
 
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Think Visual
Transform ambiguous and intangible ideas, services, and processes into tangible visuals that quickly create a shared understanding for your team. Visual thinking allows you to organize your thoughts and concepts so they can be more easily understood, explored, and communicated.
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Collaborative Creation
People support what they build. Understand problems and build solutions together with your own stakeholders, apply wisdom from inside your organization, build trust in new ways of working, and sustain change.
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People First
Change requires understanding. Understand what your customers value and how you fit into their lives. Understand how your people work and what they care about. Understand people are at the centre of any design process and to meaningful solutions that benefit everyone.

Whether it’s a heads-down sprint or a year-long partnership, let's figure out a custom program to achieve your goals.

Let's Talk Options