Who We Are

We Believe that Simplicity is the Ultimate Sophistication

We are passionate about creating great experiences because we appreciate great service.

Unlike other marketing agencies, consulting firms, or advertising salespeople, we don’t use trendy buzzwords, complex models, or one-size-fits-all approaches when dealing with our clients.

We believe that well done is always better than well said. Our practical experience in working in a variety of product and service related industries, combined with our professional business and design expertise, enables us to execute meaningful transformations that improve our clients’ operations.

Delighting your customers doesn’t have to be costly, frustrating, or complicated. We collaborate with you to understand your business and determine what works best for delivering consistent, high quality service experiences.

The Team

James Grieve


James has 20 years of business experience leading teams, managing projects, and consulting organizations on strategies related to business development, marketing, client relationship management, and business planning. James began his professional career in the gaming industry and has worked in manufacturing and consulting for small and medium sized businesses. James has an MBA from Royal Roads University, and is also a Certified Management Consultant (CMC), and a Certified Sales Professional (CSP). James has a keen interest in personal development and community involvement, and volunteers his time by mentoring business students and aspiring entrepreneurs.

Sean Shepherd


Sean has spent the past 20 years working in design and communications. After beginning his career in publishing public relations, and marketing, Sean moved into visual design, interaction design, and user experience design. Sean has worked for brands and agencies of all shapes and sizes in publishing, high tech, advertising, and the culture industries. A Certified Usability Expert (CUA), Information Architect (IA), and Customer Experience Professional, Sean is continuing his studies with a Masters in Information Design and Strategy through Northwestern University where he is writing his thesis on Service Design.

Member Associations

Create Memorable Experiences For Your Customers

Get in touch today to discuss how Customer Experience Design can dramatically improve your bottom-line.

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Check out our Blog for interesting Customer Experience Design stories, articles, and customer experience fails!