Perspective Is Everything

Customer Experience Design is the method to consistently design and deliver memorable experiences that attract and retain customers.


HOW people buy your products or services is now at least as important as WHY.

Unfortunately, most businesses think they are doing a better job at delivering great experiences than they actually are.

Even if you only sell products, your Customer Experience is still a key advantage.

For example, there is a lot of design behind the experience of buying a Starbucks coffee.

Focusing on improving your Customer Experience is a smart, sustainable, and profitable business practice.

Increasing customer retention rates by 5% increases profits by 25% to 95%.*

*Harvard Business Review

Customer Experience Design Brings Clarity To Your Business

We specialize in using Customer Experience Design to improve the bottom line of small and medium size businesses in a variety of industries.

Our proven method combines design, strategy, and functional business expertise to create and implement innovative experiences people love.

Regardless of whether you sell products or provide services, we solve strategic, product, and process-related issues to consistently create memorable experiences that attract, delight, and retain customers.

Customer Experience Design CONSISTENTLY:

Delivers Memorable Experiences

Saves Time & Money

Builds a Culture of Innovation

Creates Distinction From Your Competition

Attracts & Retain Customers

The Team

James Grieve


James has 20 years of business experience leading teams, managing projects, and consulting organizations on strategies related to business development, marketing, client relationship management, and business planning. James began his professional career in the gaming industry and has worked in manufacturing and consulting for small and medium sized businesses. James has an MBA from Royal Roads University, and is also a Certified Management Consultant (CMC), and a Certified Sales Professional (CSP). James has a keen interest in personal development and community involvement, and volunteers his time by mentoring business students and aspiring entrepreneurs.

Sean Shepherd


Sean has spent the past 20 years working in design and communications. After beginning his career in publishing public relations, and marketing, Sean moved into visual design, interaction design, and user experience design. Sean has worked for brands and agencies of all shapes and sizes in publishing, high tech, advertising, and the culture industries. A Certified Usability Expert (CUA), Information Architect (IA), and Customer Experience Professional, Sean is continuing his studies with a Masters in Information Design and Strategy through Northwestern University where he is writing his thesis on Service Design.

Create Memorable Experiences For Your Customers

Get in touch with Nucleus Strategies today to discuss how Service Design can dramatically improve your bottom-line.

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Our Clients Include