Perspective Is Everything
Service Design is the method to consistently design and deliver memorable experiences that attract and retain customers.
HOW people buy your products or services is now at least as important as WHY.
Unfortunately, most businesses think they are doing a better job at delivering great experiences than they actually are.
Even if you only sell products, Service Design is still a key advantage.
For example, there is a lot of design behind the experience of buying a Starbucks coffee.
Focusing on improving the customer experience is a smart, sustainable, and profitable business practice.
Increasing customer retention rates by 5% increases profits by 25% to 95%.*
*Harvard Business Review
James has 20 years of business experience leading teams, managing projects, and consulting organizations on strategies related to business development, marketing, client relationship management, and business planning. James began his professional career in the gaming industry and has worked in manufacturing and consulting for small and medium sized businesses. James has an MBA from Royal Roads University, and is also a Certified Management Consultant (CMC), and a Certified Sales Professional (CSP). James has a keen interest in personal development and community involvement, and volunteers his time by mentoring business students and aspiring entrepreneurs.
Sean has spent the past 20 years working in design and communications. After beginning his career in publishing public relations, and marketing, Sean moved into visual design, interaction design, and user experience design. Sean has worked for brands and agencies of all shapes and sizes in publishing, high tech, advertising, and the culture industries. A Certified Usability Expert (CUA), Information Architect (IA), and Customer Experience Professional, Sean is continuing his studies with a Masters in Information Design and Strategy through Northwestern University where he is writing his thesis on Service Design.
Create Memorable Experiences For Your Customers
Get in touch with Nucleus Strategies today to discuss how Service Design can dramatically improve your bottom-line.
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